Cracking the SEO Code Using Deep Keyword Research

Have you ever felt like your SEO is perfect but your website is still on page two or worse? 

So many of us spend time and energy writing content that no one reads. It’s frustrating. 

Right?

It can make you wonder, “What’s missing?” 

You have followed all the SEO advice. But the traffic is just not coming in. 

You can see that your competitors are ranking higher. Even though their content does not look very different from yours.

 The secret? 

They have nailed deep keyword research. It means they know exactly what their audience is looking for while you have no idea.

But do not worry. 

It is not as hard as it sounds!

You can find out how to get people to notice your content if you do deep keyword research the right way.

Here we will show you step-by-step how to find the keywords that will make your site more visible, get more visitors, and be more successful.

But 

First, let us talk about it!

What Is Deep Keyword Research?

Deep keyword research is the process of thoroughly investigating keywords that people use in search engines to find anything. It may be information, products, or services. It is the main part of on-page SEO.

It is not enough to just find a few basic keywords in this process. 

Instead, it involves analyzing search intent and discovering long-tail keywords. Also, understanding the competition for each keyword.

The goal of deep keyword research is to find the right keywords that will drive traffic to your website. 

It also attracts the right audience. Those who are more likely to convert into customers, subscribers, or loyal visitors.

Why Is Keyword Research Important for SEO?

Imagine you are trying to find a treasure without a map. That’s what SEO looks like without proper keyword research. 

You may create great content. But without the right keywords, it’s unlikely that search engines will show it to the right audience.

Here is why keyword research is crucial for SEO success:

Improves Search Engine Rankings 

You can raise your Google ranking by focusing on the right keywords. This will make it easier for people who might be interested in your site to find you.

Drives Relevant Traffic

If you use relevant keywords, it helps attract users who are actively searching for what you offer.

Helps You Understand User Intent

Keyword research helps you understand what your audience is looking for. It allows you to create content that meets their needs.

Informs Your Content Strategy

If you use the right keywords, you can create content that ranks higher and gets read. It will be shared more frequently.

How to Conduct Deep Keyword Research?

Now you understand the importance of keyword research.

Let’s get into the “How”. 

Here are the steps you should follow for thorough keyword research that will set your SEO strategy on the right path.

1. Start with Seed Keywords

Every deep keyword research process starts with seed keywords. These are basic keywords that describe your business, product, or content. These broad terms also represent your niche.

For example, if you run a fitness blog, seed keywords could be:

• Fitness

• Exercise

• Weight loss

• Nutrition

Think about the main things that people in your target audience are interested in to find your seed keywords.

Go to ETTVI’s Free Keyword Tool and find relevant seed keywords that are directly related to your business. Put your seed keyword into it and click the “Check” button. You will get a list of the most relevant keywords in a while.

2. Analyze Search Intent

Search intent refers to the reason behind a user’s search query. 

Such as:

• Are they looking for information? 

• Are they trying to make a purchase? 

You can tell if a keyword is the right one to target by looking at what it means.

There are typically four types of search intent:

Informational

The user is looking for information (e.g., "how to lose weight").

Navigational

The user is looking for a specific website or page (e.g., "Facebook login").

Transactional 

The user is looking to make a purchase (e.g., "buy running shoes online").

Commercial Investigation

The user is researching products or services (e.g., "best fitness trackers 2024").

Choose keywords that match the search intent of your target audience when you do in-depth keyword research.

For instance, if you run an e-commerce store, focus on transactional or commercial intent keywords. These can lead to more conversions.

3. Use Long-Tail Keywords

It might be tempting to target short, broad keywords (such as "fitness" or "SEO"). But these terms are often very competitive. 

Instead, 

Deep keyword research focuses on finding long-tail keywords. These are longer, more specific phrases that target niche audiences.

Long-tail keywords typically have lower search volume but higher intent. 

For example, instead of "exercise," you might target 

"Best exercises for beginners at home." 

Fewer people may search for this term. But those who do are more likely to find your content useful and important.

According to Ahrefs, long-tail keywords make up 70% of all searches on the web. 

You have a better chance of ranking and turning leads into customers if you focus on these keywords.

4. Analyze Your Competitors

A big part of deep keyword research involves looking at what your competitors are doing. 

It can help you find opportunities you might have missed by looking at their keyword strategies.

Here is how to perform a competitor analysis:

Identify Top Competitors

Use a search engine to find websites that are already ranking for your desired keywords.

Analyze Their Keywords

Use ETTVI’s Keyword Difficulty Checker. It helps you uncover the keywords that your competitors are ranking for. Enter your domain name and specify your target keyword to find out the websites that rank higher on it against your website.

ETTVI's Keyword Competition Tool will provide you with the top Google search results for any given keyword and display the rank of every website, including your own.

Look for Gaps

Find keywords that your competitors are missing or not fully optimizing. These gaps represent opportunities for you to create content that fills that void.

For example, if your competitor ranks for “best workout plans,” you could target related long-tail keywords like “best workout plans for busy professionals.”

Further reading: A Guide to Using SEO Tools for Competitor Analysis

5. Use LSI Keywords

Latent Semantic Indexing (LSI) keywords are keywords that are semantically related to your primary keyword.

These words are not exact matches. But they are related and help search engines understand what your content is about.

For example, if your main keyword is “digital marketing,”

LSI keywords could include:

• Online advertising

• SEO

• Social media marketing

If you incorporate LSI keywords into your content, it can help boost your rankings and improve relevancy. 

6. Check Keyword Difficulty

It is important to check the difficulty of your target keywords before deciding on them. 

Keyword difficulty measures how hard it would be to rank for a particular keyword based on the competition.

Most SEO tools will provide a keyword difficulty score, typically on a scale from 0 to 100.

 As a general rule:

Low Difficulty (0-30): 

Easier to rank for. But may have lower search volume.

Medium Difficulty (30-70): 

Moderate competition. It  can be worth targeting if the keyword aligns with your goals.

High Difficulty (70-100): 

Highly competitive. It focuses only on these if you have an authoritative site or a strong SEO presence.

If you are just starting out, it is better to focus on long-tail keywords with low competition. This will help your site gain authority over time.

7. Track and Update Your Keywords Regularly

Once you have selected your target keywords and started creating content around them, your job is not done yet. 

SEO is an ongoing process, and the same applies to keyword research.

Regularly track the performance of your keywords using ETTVI’s Keyword Rank Checker to see how well your pages are ranking for specific terms. Enter your website domain name and target keywords to know on which keyword you rank higher on SERPs.

If a keyword is not working as planned or if your rankings go down, you should look at your strategy again. 

Update old content to better reflect search intent. Try targeting related long-tail keywords that might have less competition.

Conclusion

Cracking the SEO code starts with deep keyword research.

It is possible to make an SEO plan that works in the long term if you know what your audience is looking for, focus on long-tail keywords, and research your competitors.

The key to effective keyword research is to stay adaptable. 

SEO trends evolve. The keywords that work for you today might not be as effective tomorrow.

Keep an eye on your keyword performance, make adjustments as needed, and use ETTVI’s SEO tools to stay ahead of the game.

Ultimately, the deep keyword research will boost organic traffic, search rankings, and business growth.