AMP Checker

How to Use ETTVI’s AMP Checker?

Use any of the following ways to check if a web page is using AMP or not:

Check By URL

Paste the URL of a web page and then click on “Check URL” to validate its mobile-friendliness as follows:

Check By Code

Paste the AMP code of a web page and then click “Check Code” to find out if the AMP is valid as follows:

Whether you check AMP by URL or Code, ETTVI’s AMP Checker will let you know if the requested page is valid for AMP search features in Google search results or not.

Quick-Start Guide to Accelerated Mobile Pages (AMP)

When it comes to your website, speed is always preferable.

Websites that load quickly rank higher in search results, have a low bounce rate and have happy site visitors. Google has developed a number of projects to increase speed, including AMP, which stands for accelerated mobile pages. A number of companies have used it to improve their websites and increase their page loading speeds. Improved load time is simply one benefit of using AMP since it also reduces redundant JavaScript, CSS, and laziness.

AMP was a big thing when it was initially launched. Several prominent websites, such as Twitter, made the switch, and Google insisted that it would be here for the long run.

However, there has been less discussion about AMP in recent years. Google deleted the AMP sign from search results in 2021. So, what exactly AMP is, why it matters, its benefits, and how it works are all covered quick guide to AMP.

What Is an AMP (Accelerated Mobile Page)?

An open-source project known as AMP aims to speed up the loading time of web pages. Improved page loading speeds allow publishers and site owners to create a better user experience for their visitors.

AMP HTML is a stripped-down version of a standard HTML web page that is designed to load faster on smartphones and tablet computers. You can link to and control this AMP page the same as a standard HTML website.

AMP Components:

In order to build an AMP page, you need the following three components:

AMP HTML

There are a few constraints on the AMP HTML, but it is still HTML.

AMP HTML components are a class of custom tags that simplify the implementation of common tag patterns in a performant manner. AMP pages can be identified through the usage of an HTML element in search engines and other platforms.

JavaScript for AMP (JS)

The rapid rendering of AMP HTML pages is made possible by the AMP JS library. With font triggering and inline CSS, and unique HTML tags for quick page rendering, the JS library takes full advantage of the AMP's best performance standards. However, you can use ETTVI's amp website checker to verify if your page qualifies as an amp page. It will run the given URL or code of the site to validate via the AMP validator and display the results in a box.

Thanks to the AMP JS, nothing on the page can be blocked by external resources, which makes everything asynchronous. To further improve responsiveness, the JS also uses performance-enhancing measures like caching all iframes, recalculating the layout of each page element as resources are loaded, and removing slow CSS selectors.

AMP Cache

The Google AMP Cache serves AMP HTML pages that have been cached. In order to send all of the legitimate AMP documents, we employ the AMP Cache. To keep up with the times. AMP Cache uses HTTP 2.0 to load the page, JS files, and pictures from the exact origin.

The validation included in the cache ensures a page is guaranteed to work and does not depend on external factors slowing it down. The validation system makes a number of assertions to ensure that the page's markup conforms to the AMP HTML specifications.

Every AMP page has a different edition of the validation system. As a result, it is now possible to observe sophisticated code modifications that can immediately affect user experience and performance in the browser's console when the page is produced with this version.

Accelerated Mobile Pages are made feasible through the use of AMP's three core components. AMP pages are so quick because of a combination of some different optimization strategies

All AMP JS is Executed Asynchronously

DOM building and page rendering are slowed down by JavaScript's ability to alter every page part. AMP only enables asynchronous JavaScript to ensure that JavaScript does not hinder page rendering

Custom AMP components manage all dynamic page features instead of author-written JavaScript in AMP pages. JavaScript may be used in these unique AMP components, but they have been carefully developed to guarantee that they do not degrade performance. However, AMP cannot prevent the presentation of a page because of third-party JavaScript in iframes.

Fixed Size of All Resources

For AMP to establish the size and position of each element before the page contents are downloaded, all external resources, like pictures, iframes, and advertising, must indicate their HTML size in the source code. With AMP, users do not have to wait for any resources to download before seeing the page's layout. Well, the given site is AMP supported or not? With the ETTVI's AMP Checker online, users can test AMP pages and get a full report to improve your site's speed.

Instead of making numerous HTTP requests to lay out a complete document, AMP can divide the layout by the document size. AMP was created to minimise costly recalculations and style layouts in the browser in order to prevent page resources from re-laying out when the resources are loaded.

Rendering is Not Blocked by Extension Techniques

Lightboxes and social media embeds can be used as extensions in the AMP framework, and while they require extra HTTP requests, they do not interfere with page layout or rendering.

Once the AMP system has been informed that a page will soon have a custom tag, it creates the tag to ensure that it does not slow down. Unfortunately, this means that when the amp-iframe tag is used, it will cause AMP to build the iframe box even before it understands what it will contain.

Exclusion of all Third-Party JavaScript

Third-party JavaScript typically employs synchronous JS loading, which slows down your page load time. Third-party JavaScript is allowed on AMP pages, but only in sandboxed iframes. This prevents JavaScript loading from blocking the main page's execution. Despite how many styles change JavaScript initiates, their tiny frames have relatively little content on the page.

Iframe recalculations are far faster than page recalculations, which take a long time.

Inline and Size-bound CSS

All page loading is slowed by CSS, rendering is impeded, and bloating is a typical result. One or more HTTP requests are eliminated from the vital processing path of most websites by using AMP HTML, which only enables inline styles

It is recommended that the inline style sheet have a maximum size of 75 kb, but even at this size, it is necessary for the developer to practise excellent CSS hygiene because it is large enough for even the most advanced pages.

Intuitive Use of Font Triggering

Web fonts are often massive in size, which necessitates web font optimization. Unfortunately, the browser waits to download fonts unless all scripts are loaded on a specific page with a few sync scripts and external style sheets.

Up until the fonts begin downloading, the AMP framework announces no HTTP requests. Because all AMP JavaScript is async and only inline CSS are allowed, no HTTP requests prevent the browser from downloading fonts.

Using only GPU animations

You must use the GPU to perform quick optimizations. These layers can be moved and faded, and the GPU knows how to do specific tasks on each one. Nevertheless, if the GPU cannot update the page layout, it passes this responsibility to the browser, which hurt the page load time.

Due to the restrictions for animation-related CSS, the animation can be GPU-accelerated, AMP merely allows for transitioning and animating on transform and opacity, and the page layout is not necessary. However, using the ETTVI's AMP site checker, you can ensure that your mobile web pages are AMP-compliant by finding and fixing any mistakes or problems.

Loading Resources Comes First

AMP strictly controls loading, which pre-fetches all slow resources while prioritizing what needs to be loaded.

In order to ensure that the most critical materials are downloaded first, AMP prioritizes the downloads. It is only necessary to download images and adverts that are more likely to see or scroll above the fold.

Lazy loaded resources, which are loaded as late as feasible yet pre-fetched early by AMP, can also be used. It is possible to achieve lightning-fast loading times while minimizing the use of CPU power.

Load Web Pages Instantly

Pre-connect APIs such as the new AMP pre-connect API is heavily utilised to make sure that HTTP requests are processed as quickly as feasible as soon as they have been made. A page may be produced before the user specifically asks for a specific URL, allowing it to load instantaneously when the user sees it.

Pre-rendering web content in AMP is optimized to save bandwidth and CPU resources. For example, an AMP document is pre-rendered for fast loading. In that case, just the resources visible above the fold are downloaded, leaving out potentially CPU-intensive elements like third-party iframes.

As we've learned about AMP, let's examine how it compares to responsive site design.

AMP vs Responsive Site Design (RWD)

Marketers have focused on making their websites mobile-friendly since Google's Mobilegeddon announcement in early 2015. Websites built with Responsive Web Design were designed to be flexible. A responsive website provided a better, more engaging mobile online experience because it operated on any device or screen.

A mobile page can be built using Responsive Web Design's and AMP basic building elements, HTML and JavaScript, which are essentially identical at their cores. Some of the differences between the two groups are as follows:

RWD Focuses on Flexibility: It is possible to design a website that may be viewed on any device. You can construct a page that automatically adapts to a visitor's screen size, allowing your page to be accessible to a wide range of screen sizes. All devices and user experiences are taken into consideration when developing a website using responsive web design

AMP Focuses on Speed: The AMP open-source framework is built on the concept of speed, more specifically page speed on mobile devices. AMP has made mobile web content render instantly. Mobile pages are loaded quickly because of the framework's use of inline stylesheets as well as prefetching resources and other optimization measures.

In contrast to RWD, AMP Works on a WebPage: It is possible to utilise AMP on all your pages, but it is also easy to add AMP to an existing responsive or non-responsive website without the need for a complete redesign. However, in order to make a webpage responsive, you must redesign the page.

AMP Improves User Experience: Page elements that are optimised for mobile devices and page loading speed are the two most important criteria in determining a user's mobile experience. When compared to AMP sites, responsive web design performs admirably when it comes to resizing page elements to fit the user's screen.

AMP JavaScript Limitations: Unlike responsive web design, which encourages the use of third-party scripts and media libraries, AMP sites do not. The AMP framework provides very minimal CSS and JavaScript functionalities in order to make the pages load quickly.

Static Pages do well with AMP: RWD is best suited for static pages with little dynamic content, whereas CSS may be used for any sort of page. However, responsive web sites take too long to load, causing users to leave and never return. AMP pages are a good option if you want to provide a speedy, mobile-friendly experience to your visitors.

AMP's Advantages

AMP has several advantages as a result of these advances. Pages that load more quickly benefit the user's experience. It enhances the web experience on a wide range of platforms and devices.

Engage More Customers

Your website users will be able to find the information they require quickly. Because AMPs have a median load time of less than a second. Having a fast page load time increases page engagement and encourages visitors to take action on your call-to-action.

Maximize your profits just one-second delay on your website affects your conversion rate by 12 percent, just like a sec of downtime on a conglomerate's market value. Websites, advertisements, and post-click landing pages all benefit from AMP's speedier load times.

Maintaining a Degree of Adaptability

When you utilize AMP, you may take advantage of web components that have been optimized for speed. CSS may be used to style and get data from web pages, and then you can do A/B testing to provide the optimal user experience.

Make it Simpler

The development of an AMP is an easy and uncomplicated process. Your whole archive, including your CMS archive, may be easily converted to AMP. Optimizing AMP pages does not necessitate the use of any specialized knowledge. The AMP validation checker assists you in identifying and resolving faults or mistakes on mobile web pages in order to ensure they are AMP-compliant

Maximize Your Return on Investment

AMP pages are distributed to several platforms at the same time as they are made. It is possible to run AMP advertisements on non-AMP pages because of this capability. To obtain the most return on investment from your ad budget, you can create commercials and give an engaging brand experience across all platforms.

Create a Sustainable Future

As an open-source initiative, AMP seeks to build apps that are committed to providing better user experiences and faster. Websites and mobile apps can be part of this long-term vision by using AMP. In order to make your mobile web pages AMP-compliant, use the ETTVI’s Website AMP checker to find and fix any mistakes.

Enhance the User's Overall Experience

Your primary goal should be to create a better experience for your customers. Your load time might be reduced by 15% to 85% with the help of AMP. Even if it simply improves your user experience by a second, AMP is worth a try—you may be amazed by how much it boosts your overall user experience.

Improve Your Website's Search Engine Optimization

Mobile responsiveness and Page loading speed are taken into account by Google's algorithms when determining a website's ranking. Page rank is influenced by your mobile website's loading time. The higher it ranks on the search engine results page, the more quickly it loads.

An AMP-optimized page has a green lightning icon next to the title, which indicates that it loads quickly. Additionally, AMP-enabled pages are shown in a carousel fashion above sponsored advertising on search results pages.

What is the Procedure for Converting an Existing Website to Amp?

To convert an existing website to the amp, follow these instructions.

Step 1 - Make the HTML Structure Ready

Using the << /span>HTML> tags, paste the HTML tags from the previous page into the new one.

Step 2 – Import the CSS that is Needed

Paste the css from an older page inside the << /span>style amp-custom>... << /span>/style> tags

The complete CSS should not exceed 70kb in size unless there is an extremely critical attribute in it.

Step 3 – Troubleshooting and Repair

It's time to check for flaws in your code with an amp validator such as ETTVI’s AMP Checker.

How does AMP function?

Many advertising, videos, animations, and charts are removed from AMP pages and the content is stored on Google's servers, making it easier for users to access the page. A cached version of a page appears practically quickly when a user clicks on an AMP link.

How to make my website AMP-ready?

If you're using WordPress, install the AMP plug-in to speed up your site. Google has a step-by-step guide if you're not using WordPress. If you don't have coding knowledge, you'll probably need the services of a web developer.

Can we still benefit from AMP pages today?

In the past, they were more useful. Google removed the AMP sign from search results because larger sites appear to be moving further away from AMP. If your site doesn't have a lot of relevant and timely content, it's probably not worth your time. Therefore, you can use ETTVI’s amp website checker for checking whether your website is the amp or not.

Why do accelerated mobile pages have so many problems?

Actually, there are quite a few. Analytics data regarding site visitors can be more difficult to obtain when using Accelerated Mobile Pages (AMP). Some say it gives Google too much power over the search engine results pages (SERPs).

How beneficial are AMP pages for SEO?

AMP is not a must for search engine optimization (SEO). It is possible to optimize a website for performance and mobile experience in a variety of ways. For the most part, though, it should not be thought of as an SEO best practice.