Tips to Boost SEO Ranking

9 Tips to Boost SEO Ranking of Blog Posts and Articles

In this competitive online world, content helps you shine as a star. It aids you in taking your site to new heights. It is a bridge that connects you with a wider audience. However, it is only true if your content is optimized for search engines.

No matter how engaging and appealing your articles are, if they are not SEO-friendly, they cannot reach their maximum potential. That’s why you should consider meeting search engine requirements when producing content for your site.

Undermining it means you are not interested in boosting the ranking of your articles and blogs. If you really want your content to thrive on search engines, then what strategy do you have? No one? Then, it is time to learn new techniques to improve the visibility of your content. 

For your convenience, we have crafted this article to walk you through some valuable content optimization tips. Make sure that you go through all of them.

Conduct Keyword Research

Keyword research lies at the core of search engine optimization. The right keywords help your blogs secure higher positions in search results. Therefore, prior to starting the writing process, spend sufficient time finding relevant keywords.

For this purpose, you can rely on any trusted keyword research tool. By testing the different search terms related to your niche, discover related keywords to them. Focus on searching for long-tail keywords that are easy to rank and have decent search volume.

The keyword around which your topic revolves should be your main keyword. To avoid keyword stuffing, you can find different secondary keywords. Once you have found them, include them in the right places.

Structure Your Blog Content

As you upload content to your site, search engines first crawl it and then index it on their servers. When your content is structured properly, it helps them comprehend what it is about and how it is relevant to include keywords.

Therefore, organize your content so that search engines can better crawl and index it. For this purpose, you can use header tags that range from H1 to H6. Among them, H1 is the main header used for the title, and H2-H6 are subheaders used for subheadings.

While structuring content, make sure that you use all the headers chronologically. For example, H3s should be under H2s, H4s should be under H3s, and so on.

Check Content For AI Instances

Your blogs may have instances of AI-generated content, even though you don’t create content using AI resources. If search engines find your content highly matching with AI patterns and structures, they may lower your site’s ranking for having poor-quality content.

That’s why always ensure that your content is free from AI traces. For confirmation, you can get assistance from a reliable AI detector. An AI content detector proves highly beneficial in identifying whether your content is human-written or auto-generated.

Capitalizing on large language models, this tool accurately detects each sentence that resembles AI patterns. If your content passes the AI detection test, you can use it without any fear.

Optimize For Featured Snippets

Featured snippets are the direct answers that search engines show against a query at the top. They find to-the-point content from a website and display it above other results. If you want your content to appear in featured snippets, make sure you explain things briefly.

However, if you unintentionally overfill your content with extra details, don’t worry. A summarizing tool is here to help you. An efficient text summarizer eliminates unnecessary information and makes your content perfect for featured snippets.

As you pass content through a summarizer, it identifies the crucial information and removes the irrelevant details. Resultantly, you get a brief version of your content optimized for featured snippets.

Ensure Content Is Plagiarism Free

Remember, search engines are very careful about content originality. They deal with plagiarized content strictly. Depending on the extent of plagiarism, they might penalize your site on different levels. That’s why verify that your content is free from accidental plagiarism.

However, how would you know whether your content is original or not? In this regard, an online plagiarism checker appears as a possible solution. Using this tool, you can easily ensure the originality of your content because it is specially made for this purpose.

A plagiarism detector helps you ensure you have not included someone else’s content. Once you confirm that your content doesn’t contain plagiarism, you can upload it to your site fearlessly.

Focus On Readers’ Experience

Another key practice that makes your content SEO-friendly is prioritizing readers’ experience. The more the readers enjoy reading, the more time they will spend on your site. It positively influences SEO metrics like bounce rate, average time spent, engagement rate, etc.

Therefore, make sure that the readers have a smooth reading journey. For this purpose, maintain readability and clarity in your content. Avoid including complex explanations that might create hurdles for readers in understanding meanings.

While writing content, make use of familiar words and connect them using simple sentence structures. Creating simplified content might take extra time, but it pays off later.

Include Stunning Visuals For Engagement

Visuals not only help readers digest information easily but also contribute to enhancing the user experience. When you use pictures, people are less likely to get bored or frustrated while reading. This entices them to read the entire article and keeps them on your site longer.

Therefore, enrich your content with stunning infographics, charts, images, illustrations, and other types of visuals. For this purpose, you have two options: either rely on stock image platforms or create customized visuals using a graphics editing tool. 

Well, whatever image you use, make sure that it is loyalty-free. Moreover, don’t randomly place visuals anywhere in the content. Rather, include them after every 250 to 350 words.

Create Optimized Title & Description

Title and description are the cornerstones of content. They decide how much traffic an article will drive. Both of them are considered key pillars of content for SEO. That’s why optimize them so that your content can catch maximum eyes on it.

To make your title and description SEO-friendly, include the main keyword in them. Also, avoid extending them too long because search engines show only limited characters in results. The ideal length for the title is 50-60 characters, and for the description is 150-160 characters.

Along with keeping them concise, include action-driven in them to get maximum clicks. As a result, your blogs and articles experience enhanced visibility than before.

Link To Internal And External Pages

To increase the credibility of your site in the eyes of search engines, link your blogs and articles with internal and external pages. When they navigate to these authoritative pages, it signals to them that your content is worth ranking in search results.

To build a connection with external pages, you can borrow valuable information like stats, figures, and quotes from them. Then, you can mention those pages using anchor text.

On the other hand, you can include in-text links in your content that help readers and search engines navigate to other pages of your site. While internal linking, ensure that you include only those pages that are related to your topic.

To Sum Up

If you implement the above techniques, we hope that every article or blog you create will get ranked in search results. Remember, following these tips one or two times doesn’t guarantee success. You will have to consistently act upon these practices if you want to enjoy long-term benefits.