9 Tips for Finding Products to Sell on Amazon

So, you are ready to start selling on Amazon. The major question, though, is now: 

What should you sell?

Discovering the ideal products to sell on Amazon can be a complex task. There are already millions of items for sale, and every day, thousands of new sellers sign up. Also, trends change faster than you can say "Prime shipping." 

But there is good news: if you use the right strategy, do your research, and trust your gut, 

You can find products that consistently sell well and make you good money.

Here, we will show you, step by step, how to accomplish exactly that.

Then, let's go!

Before we dive into the how, let’s talk about why product research matters so much.

Why is Product Research the Heart of Amazon Success?

As an Amazon seller, you are in the world's biggest market. That means customers have endless options—and you have endless competition. If you attempt to guess what might sell, you run the risk of wasting time and money on inventory that remains on the shelf.

But if you are aware of these following facts, you have already gained an advantage.

• How to identify the right products
• Ones with steady demand
• Low competition
• Strong profit margins

9 Important Tips for Amazon Product Finding

Here are some important tips for finding valuable products to sell on Amazon:

1. Start by Understanding What Makes a Great Amazon Product

Let us talk about what a good Amazon product usually looks like to make things easier. 

There is no "one-size-fits-all" answer. But most sellers who are successful look for goods that:

• Are lightweight and easy to ship
• Do not break easily (so fewer returns or complaints)
• Have steady year-round demand
• Are not overly saturated
• Have a good profit margin (usually 30% or more)

Also, you should stay away from items with strong brands or patents. Trust us, the last thing you want is a lawsuit from a big company.

2. Use Amazon’s Best Seller Lists (but Think Smarter)

Here is a simple yet powerful trick: head to Amazon’s Best Sellers section. This section is a goldmine of data. You will find the top-selling products in every category, updated hourly.

But instead of going for the #1 product in a category (which is usually very competitive), scroll a little deeper. Look at the items ranked between 100 to 500. These are still selling well, but usually are not saturated with competition yet.

Now take it a step further. Click into those products and check things like:

• The number of reviews
• Average rating
• Price range
• Product dimensions

In doing so, you begin to see patterns, and it is from these patterns that brilliant product ideas emerge.

3. Tap Into Amazon Product Research Tools

Things start to get exciting now. There are several tools you can use to learn more about Amazon products. These tools show sales data, search trends, competition levels, and more.

Here are some popular ones:

• Helium 10
• Jungle Scout
• ZonGuru
• Viral Launch

You can get up-to-the-minute information like projected monthly sales, profit margins, and seasonal trends by just typing in a product keyword into one of these tools. In terms of making informed, data-driven decisions, it is a huge deal for sellers.

Also, you can use Ettvi's Keyword Suggestion tool to find search terms that people are likely to be interested in that are related to your product idea. This tool can help you understand what customers are actually searching for. This allows you to create listings that match real demand.

4. Explore Amazon's Movers and Shakers

Another little-known trick is checking out Amazon's Movers and Shakers section. This shows the products that have had the biggest jump in sales rank over the past 24 hours.

You might notice some odd items suddenly gaining traction. While some of these spikes are temporary trends, others can signal an emerging product niche. If you are regularly monitoring these shifts, it will enable you to identify emerging trends early on.

5. Think Seasonal, But Plan Ahead

Products that sell well during certain times of the year—like Halloween costumes and Christmas lights—can be profitable if you time them right.

That said, you will want to plan months in advance for these. For example, sellers usually start preparing their Christmas inventory around July. It takes time to source the products, get them shipped to Amazon FBA, and optimize your listings.

So while seasonal items can be a great part of your strategy, do not make them your entire business model. You should aim for a mix of evergreen and seasonal products to keep cash flow consistent all year long.

6. Look at What’s Missing in Customer Reviews

This one’s a little sneaky—but very effective.

Go to the product pages of top-selling items in your niche and read the 3-star reviews. 

Why 3 stars? Because they are often the most honest. These reviews usually say something like:

“I liked the product, but it would be better if it had ____.”

Bingo. That blank is your opportunity.

If multiple reviewers complain about the same thing—maybe the handle breaks easily, or the packaging is hard to open—you have found a gap in the market. Now imagine you find a supplier who can make a better version of the product, fixing those issues. Suddenly, you are not just another seller—you are offering an improved product that meets a clear customer need.

7. Keep an Eye on Trends Outside of Amazon

Occasionally, the best ideas do not come from Amazon at all. You can also:

• Browse TikTok trends under hashtags like #AmazonFinds or #TikTokMadeMeBuyIt
• Check trending items on Google Trends
• Visit forums like Reddit, Quora, or niche Facebook group

People are always talking about products they love—or wish existed. If you catch onto something early enough, you can bring it to Amazon before the crowd does.

Also, keep a spreadsheet of product ideas as you go. Even if something does not seem worth selling now, it might become a winning product in a few months.