The Impact Of Professional Video On Successful Digital Marketing

It really shouldn't surprise anyone that in 2024, professional video content has become an indispensable element of any self-respecting digital marketing strategy. What's the allure of video? The short answer is the ability to engage audiences more effectively than text or static images. 

But let's go for the long answer and look at some numbers. Recent data says that 88% of marketers who invest in video marketing report a positive return on investment (ROI).

On top of that, another 86% of marketers noted an increase in web traffic after adding video content, and video now accounts for over 82% of ALL internet traffic on the planet.

Consumer behavior has also learned significantly about video, 96% of people turn to videos to learn more about a product or a service. The fact is that 69% of consumers prefer to watch a short video to understand a product, making video an invaluable tool for conversion. 

The rise of video as a dominant medium in digital marketing really is clear, and brands that fail to integrate professional video into their strategies risk falling behind in an increasingly competitive landscape​. How do you not fail in integrating video? Read below. 

Choosing The Right Video Production Company For Your Brand

So you decided you don't want to miss out on all the fun in video marketing. What's the first step? Selecting a video production company that aligns with your brand's needs. That way you get content that resonates with your audience and meets your marketing objectives.

Let’s take a look at three top video production companies for your reading pleasure, each offering unique strengths and capabilities..

Slinky Productions: Expertise Rooted In Broadcast Standards

First on the menu  - Slinky Productions. Based in Birmingham, UK, Slinky Productions has been going at video production for more than 15 years, and have been a trusted partner for many brands. Slinky has a foundation in television broadcasting, which means that productions already meet high broadcast standards. 

Here's just the tip of the iceberg of what they offer: corporate videos, promotional content, animation, and live event coverage. Their reputation for being meticulous when it comes to video production is well-earned since it includes a 21-stage quality control process. Just think of that quality audit consisting of 21 stages. 

And who would have thought it, their clients don't want to leave. Slinky has a client retention rate of 81%, which speaks volumes about their commitment to quality and customer satisfaction. 

Skeleton Productions: Creative And Strategic Storytelling

Next up it's Skeleton Productions. More recently it's actually Venture Videos (ownership changed hands), located in London. Their presence in the video market is marked by their creative and strategic approach to video production. They specialize in crafting engaging promotional videos that not only capture attention but also deliver a brand’s message effectively - basically, pretty much everything you set out to do. 

And boy is their portfolio full of big names - Amazon, Experian, and NatWest, Skeleton Productions has proven expertise in creating content that resonates with diverse audiences and businesses. 

They offer well rounded video services, from strategy and creative development to post-production, of course with editing and visual effects. 

They are all about collaboration and communication which ensures that each video is tailored to meet the specific needs of their clients, making them a top choice for businesses looking to create impactful video content.

Fresh Cut: Innovation And Versatility

And now it's time for the most used phrase on Earth, last but in no way least it's Fresh Cut. They are a dynamic video production company with a name for themselves already made for innovative approach to content creation. 

Based in the UK, Fresh Cut have really focused making their own combo of creativity and professionalism. This combo results in high-quality videos across formats, including TV adverts, branded content, and documentaries. They excell at turning complex concepts into engaging visual narratives which makes them a versatile partner for brands across industries such as sports, corporate, and lifestyle.

Fresh Cut’s process involves the client at every step, ensuring that the final product aligns perfectly with the brand’s vision. This is doubly important in case you have a layered brand message. Whether you need a bold, creative campaign or a polished corporate video, Fresh Cut has the expertise to bring your ideas to life.

The Transformative Impact Of Professional Video On Digital Marketing

This might be a bit of a belabored topic but it still is necessary. Video marketing has indeed transformed the digital marketing space and is all but certain to continue doing it. Its ability to engage, inform, and convert viewers makes it a tool for brands looking to connect with their audience that companies simply can't afford not to have. 

Below, we'll cover how professional video impacts digital marketing, focusing on key areas we think you should keep your eye on.

Enhancing Audience Engagement

So, why video? Videos combine visuals, sound, and storytelling which makes a whole lot of difference from text or static images. This fact makes them more compelling and memorable. Why is this important? Think of your Instagram inbox and how many of your friends now send reels as a form of communication. You are more likely to engage with someone through video content than through any other form of content. Companies are, of course, not oblivious to this and they have jumped on the bandwagon. Recent studies show that video content is 1,200% (you read that right - one thousand two hundred percent) more likely to be shared on social media than text and images put together. 

Brands that invest in high-quality video production see higher engagement rates, as well-produced videos resonate more with viewers, encouraging them to interact with the content, share it, and take action - which is what you were probably aiming at in the first place.

Boosting Conversion Rates

What next on the goals list? Conversion rates, since they have one of the most measurable impacts of professional video content on digital marketing. In short, video boosts conversion rates which is why you need it. Video is extremely effective at explaining products or services in a way that text simply cannot, making them ideal for landing pages, product demonstrations, and testimonials.

Wyzowl made a full scale report that says 84% of all consumers say that they were more likely to buy a product or service after watching a brand video. The reason why is simple -  because videos can break down complex information into smaller and easily digestible segments, helping to overcome objections and build trust. 

Including a video on a landing page can increase conversions by as much as 80%, which is an importance in driving sales that you just can't afford to miss. 

Improving SEO And Online Visibility

We're beginning to sound like a broken record, but the fact remains, does video also help your SEO and online visibility? It sure does. Professional video content improves your brand's SEO and online visibility because search engines prioritize video content, especially when it’s optimized. 

Video content increases the time visitors spend on your website, and search engines interpret this as a positive signal for your ranking.  Bear in mind, that YouTube is actually the second-largest search engine in the world, which is yet another chance for your brand to be discovered online. 

With professional video you can not only engage your audience but also enhance your search engine rankings, making it easier for potential customers to find you online. If they can't find you, they can't engage with your content, which does nothing for your conversion rate and well, you can do the math from this point on. 

Final Words

There really is no need to beat around the bush, integrating professional video content into your marketing strategy is no longer optional — it’s a must. 

Video consumption can reasonably be expected to rise even further, which means that if you want to be better positioned to capture and retain their audience's attention you will need to invest in professional video. Attention means engagement, engagement means conversion rates and so on - you know the drill. 

And now for a bit of future tech, advancements in video analytics provide insights into consumer behavior, allowing for more tailored and effective campaigns. As we move forward, the synergy between video content and data-driven strategies are very likely to define the future of digital marketing.