How to Post on Pinterest Like a Pro A Comprehensive Guide

Would you like to take advantage of the strength of Pinterest for your business or personal brand? You have arrived at the right place!

Pinterest is the platform where visual discoveries occur. In fact, most users are active there on a monthly basis. It is a beneficial source of ideas, and you can implement it to direct customers to your website, enlarge your community, and even influence the sale process. Do you know how to stand out in the Infinite Pin collection?

This guide will help you learn the ways of rocking your presence on Pinterest.

So, are you prepared for a Pinterest strategy revamp?

Why can Pinterest be utilized for Brand Awareness?

Pinterest is not just the perfect application for beautiful photos but also a powerful marketing tool. However, this platform extraordinarily can become a major opportunity to create brand awareness and direct traffic to your site when fully utilized.

Counting more than 537 million active users per month, Pinterest has become a common tool for inspiration and product discovery among them.

According to a report, 83% of weekly Pinners responded that they use Pinterest to plan their purchases. Thus, getting the message across to a specific audience on this platform can bring a substantial increase in brand awareness and a larger market.

Step 1. Optimize Your Profile

Your Pinterest profile is the first thing people see about you. It is your brand's display and the medium that you tell the people what and who you are. You want it to be obvious, informative, and at the same time to look good.

What to Do

• High Picture Quality Ensure your profile picture is of high quality. The brand's USP that differentiates you from your competitors is the brand's face. Ensure it conveys who you are effectively.

• A compelling bio Write a bio that makes people want to read it. This is your opportunity to pique people's interest in you and your products. Ensure it is brief and use keywords that you want to rank for.

• Create a board Incorporate appropriate keywords in the board name and description. It is the way users find your content.

• Link your website. It's a game changer, especially in terms of driving traffic to your site.

• Put in the right keywords Keywords are a way for people to find your content. Think of terms that describe your products or services in a way that people would search for them. Highlight these words in your bio, board descriptions, and pin descriptions.

Why

A profile that is optimized well, does a strong job of being the first interaction with your brand. It gives them a good introduction to your company and entices them to follow you.

How

• Click on the icon of your profile and choose "Edit profile." 

• Provide a matching picture or make the logo more interesting. Make the profile photo look more appealing and utilize an appropriate icon or logo.

• Write a bio that seizes the attention of the users and includes information of up to 160 characters.

• Construct a minimum of 5 boards with titles pertaining to the brand.

Example

If you own a patisserie, then you could come up with some titles such as "Delectable Cakes," "Healthy Snacks," and "Baking Tips" for your boards.

Step 2. Create Eye-Catching Pins

Make pins that are visually appealing with tools like Canva, Adobe Spark, and Photoshop. Images that are taller (2:3 aspect ratio) generally yield better results on Pinterest. Add on text overlays for your message and draw in users.

What to Do

• Use high-quality images Quality is a noticeable factor. Optimization of your graphics to make them clear, crisp, and relevant to your content. It's more convenient to use the owned images but if you use stock photos make sure those photos are high-resolution.

• Utilize vibrant images Pinterest is a visual medium. Bear this in mind and make sure your pins are unlike anybody else's.

• Keep it short Use less content to describe your story. Avoid long paragraphs.

• Include keywords in your pin description This will aid people in discovering your pins when they're looking. Try to use a mixture of suitable keywords.

• Include CTAs Instruct them on what they ought to do. Can they click to your website? Or, would you rather them just pin your pin to their board for later?

• Add hashtags Hashtags are a great way to make people notice your pins. Utilize a few hashtags that are coherent in your niche to find related ones.

Why

Attractive pins are key to the interaction with your content. A 84% increase in repins is likely with the use of pins with strong visuals.

How

• Use tools such as Canva or Adobe Spark to design the pins.

• Retain the vertical format, 2:3 ratio is recommended.

• Add brief, simple text, not passive voice-over of text to emphasize the pin's content.

Example

For a travel website, use an amazing landscape picture of a location with the title "Top 10 Beaches to Visit".

Step 3. Write Compelling Descriptions

Make a content calendar scheduling a combination of your content and curated content from trustworthy sources within your niche. Target the audience by providing value through the textual content and also by displaying the pictures that will blow their minds away.

Come up with catchy, keyword-rich descriptions for each pin. You can check the keyword density of your keywords by using the Ettvi keyword density checker.

You can also use our keyword suggestion tool in case you are wondering about the correct choice of keyword.

What to Do

• Use suitable keywords These words will make your pins visible in search results. For instance, "DIY Christmas Wreath" or "Easy Vegan Recipes" are perfect.

• Use short and super punchy language. Stop at a point where it's just right. You can break up the text by using bullet points, along with emojis to make it more reader-friendly.

• Add a CTA. Make it absolutely clear what you want users to do, such as read your blog post or go to your website.

• Target keywords. HubSpot has conducted research discovering that a typical user reads only the first three lines of a pin’s description on average.

Why

Optimized descriptions increase the appearance of pins in search results. Pins with a keyword-rich description are 50% more likely to be saved than others.

How

• Consider successful words your target audience might use in their search.

• Improve discoverability by owning related hashtags.

• A CTA that urges action is best when combined with something like "Check it out" or "Learn more."

Example

Discover the mystery of making a perfect sourdough. Click and learn the recipe!

Step 4. Create Engaging Boards

Boards are the vessels that hold your pins. The way in which you organize your information makes by far the most significant impact.

What to Do

• Set up relevant boards Create boards that are connected to your intended audience and, consequently, your field. If you are a clothing seller e.g you may develop clothing related boards for "Dresses," "Tops," and "Accessories."

• Make simple titles Let your users know what kind of content you have included in your board just by reading the headline.

• Update boards One of the ways is to add in new pins timely to get the audience interested in your board.

• Add Example For instance, if you are a travel writer, you may have boards for "Europe," "Asia," "Travel Tips," and "Photography."

Why

Your boards are the same as the chapters in a book. They provide order and assistance to people trying to locate information. 

How

• Use the Pinterest Analytics feature to know the best time of the day when your followers are most active.

• Use scheduling tools to post your pins at the right time for better results.

• Try to pin 5-10 times a day and make sure you remain visible frequently.

Pins that are scheduled on during peak hours like 8:00 PM, 4:00 PM, 9:00 PM, 3:00 PM, and 2:00 PM may experience more engagement.

Step 5. Engage with the Community

One of the ways to make a user's content lively is to respond to comments, engage with other users' content, and maintain a good interactive presence on Pinterest.

What to Do

• Respond to comments Show people that you actually do care about their opinions (and their participation with you) with this move.

• Engage with people Follow the Instagram accounts that are highly relevant to your field and engage in comments with such accounts.

• Contests and giveaways Push interaction and increase your audience.

Why

Pinterest is a community. Be a part of it: be active, be helpful, and build relationships with other users. Interaction opens up the roads to exploration. Engagement with others is a two-way street, therefore, interacting with others increases the chances of mutual engagement, thus, extending your sphere of influence.

How

• Look up suitable influencers or brands for your target demographic.

• Subscribe to the group boards that match your niche.

• Write comments that are related to the pins and thoughtful.

Example

You can create a conversation and showcase your knowledge through a travel pin by mentioning your experience or giving tips.

Step 6. Analyze and Adjust Your Strategy

Track down the Pinterest insights to know the pieces of content which have the highest engagement. Alter your strategy according and revamp your way in an good manner to achieve the results of your project through this method.

What to Do

• Use Pinterest Analytics Track how your pin is performing, the demographics of your audience, and their level of engagement Monitor.

• Record link clicks It shows how many people are getting to your site from Pinterest.

• Analyze your data It will help you understand whether this is what is working or not.

Why

Analytics reveal what is successful and what is not, hence the information why is given to the customer. A constant feedback loop from clear feedback to improvement increases the business level.

How

• Get into Pinterest Analytics to look at the performance of your pin.

• Find the ones that are doing the best of your pins then look for similar factors among them.

• Modifications can be made to your content strategy by taking into account certain key conclusions.

Companies that keep track of their KPIs can increase their interaction rate.

Step 7. Use Pinterest Ads

Pinterest Ads can be the miracle you need to get the word out and attract more visitors to your website. Leverage compelling visuals and induce them with targeting to certain segments of interests and age groups.

What to do

• Find Your Perfect Audience Be included in the list of people who want to hear what you have to say or purchase your product.

• Diverse types of ads The advertising options are endless, moving from video ads to shopping ads.

• Evaluate your ad performance Monitor your results and adjust your settings accordingly to get better results.

Why

The use of paid marketing is not only to beat organic but also to increase the potential of the company and reach more people. Pinterest Advertising is different from social media because it gives a Return on Investment that is 80% higher than traditional methods.

How

• Set up a Pinterest Ads account.

• Choose how you want to campaign (brand awareness, traffic, etc.)

• Direct your customers according to their demographics and interests.

Final Thoughts

So, you must have mastered the majority of the strategies for setting up your presence on Pinterest. Follow these steps together and double-check your growth. It will take some time but the outcome will be visible soon.  So if you are consistent and creative, you will stumble on.

If you are in search of help with your social media strategy, come visit us at ettvi.com. Let's rise your brand together!

Do you want to have a better Pinterest strategy?

Quickly start to master posting like a pro!