URL Shortener

How to Shorten URLs With ETTVI’s Advanced Tool?

Read this section thoroughly to know how you can shorten URLs using ETTVI’s Free URL Shortener.

One-Click URL Shortener

Follow these steps to get the short URL of any web page, instantly.

• Enter the URL of your web page in the search bar

• Press the “Short URL” button to run the tool

Once you click the Short URL button, the tool will automatically display the results as follows:

• Site Title

• URL

• Short URL

Click on to copy the results.

Custom URL Shortener

Follow these steps to use ETTVI’s free custom URL shortener and customize the URL of any web page by adding a keyword:

• Press the “Custom URL” tab

• Enter the URL of your web page in the search bar

• Enter your keyword

• Press the “Enter” key

Once you press the Enter key from your keyboard, the tool will run, and display the results as follows:

• Site Title

• URL

• Short URL

Click on to copy the results.

Bulk URL Shortener

Follow these steps to shorten the URLs in bulk at a single command.

STEP 1 "Open Bulk URL Shortener"

Press the to open the Shortner that shortens the URLs in bulk

STEP 2 "Enter URLs in Bulk"

Use any of the following ways to add URLs in bulk:

• Paste the URLs in the text box

• Click on to add URLs via the Excel Spreadsheet

• Click the to upload a file from your Google Drive

Once you are done adding the URLs in bulk, press the “Enter” key from your keyboard.

When you press enter, the ETTVI’s shorter link generator will run and display the shortened URLs instantly.

Note: Click on the or to save the results just the way you require.

URL Tracker

The in-built URL Tracker will automatically track the analytics of the URL(s) that you have added to the tool.

Check the “URL Tracking” to know about the Impressions, Clicks, CTRs, Locations, and References of the given URLs.

The Ultimate Guide to URL Shortening

To understand how and why we shorten URLs, you must understand the structure of a URL. Read this guide to know all about URL structuring and URL shortening in detail.

What is a Uniform Resource Locator?

Uniform Resource Locator - as the name implies, a URL helps to identify and locate a web page. In simple words, every resource on the internet has a unique address which we call its URL.

What are the 5 Parts of a URL?

There are five basic parts of a URL - protocol, subdomain, domain name, top-level domain, and subdirectory.

URL Protocol ensures the security of data transmitted between the web resource and users. There are two types of security protocols used for web resources - http and https.

Subdomain is the part of the URL which comes before the domain name. It denotes the child domains of a website. In case, a domain doesn’t have any child domain, then the www. will serve as the subdomain.

Domain is the unique name assigned to a web resource. This is what identifies a website on the internet.

Top-level Domain comes after the domain name. Most commonly used TLDs are .com, .net, and .org. Typically, the main address of a website ends with the top-level domain.

Subdirectory denotes the pages or subordinate resources of a website. It helps to identify and locate subfolders e.g. pages, posts, products, and categories.

Now, let us tell you about the additional parts of a URL.

A URL may contain ports, parameters, path, and html anchors as well.

(You can use ETTVI’s URL Structure Checker to test the structure of your website URLs for free)

How to Structure Your URL?

The search engine likes short, simple, and easy-to-read URLs. In accordance with the SEO algorithms, an ideal URL structure contains protocol, domain name, top-level domain, and subdirectory.

Keep in mind that the users never opt for long and complex URLs. Therefore, the path or slug of a URL should be precise, keyword-enriched, and human-readable - avoid using numbers and random characters.

What is URL Shortening?

URL Shortening is a technique used to convert long URLs into short alphanumeric codes. We can reduce the length of long URLs to make them more user-friendly.

Marketers often use URL shorteners to convert their website URLs into brand-oriented or keyword-enriched short links.

Keep in mind that users easily entrust branded links and opt for short links as compared to long URLs.

What is a Short Link?

A short and simple alphanumeric version of a long URL is called short link.

We use link shortening technique to shorten long URLs to create short branded links. We can easily add the short links to the marketing collateral with an intention to spread brand awareness and earn the user trust.

What is a Branded Link?

A branded link can be defined as a short version of a long URL that specifically targets a company name or a focus keyword.

The branded links are shortened URLs that are keyword-enriched and optimized enough for the users to easily share and trust to click through.

Marketers convert their website URLs into short branded links in order to boost their brand recognition and drive more traffic.

Let us exemplify it.

Using Ettvi’s URL Shortener, we can create a branded link of ETTVI’s Slug Generator tool as follows:

If you want to shorten and customize URLs to create branded links with ease then use ETTVI’s customized link shortener for free of cost.

Why do I Create a Short Link?

You know what - it is trouble-free to remember and share a short link. Moreover, you can shorten your website URL to create branded links which makes it easy for your users to entrust your short links. This ultimately helps to deliver an enhanced user experience and drive increased traffic.

You can find a custom URL shortener online using which you can create a short link to any website or social profile.

How do I Shorten URLs?

The most reliable way of URL shortening is to leverage "ETTVI's Short Link Generator".

You can rely upon ETTVI’s Custom URL Shortener to create short branded links just the way you require. Add your target keywords to get keyword-enriched short links of your URLs.

Use ETTVI’s free bulk URL shortener to generate multiple short links at a time - regardless of any limits and restrictions.

How Link Shorteners Work?

A URL Shortener uses a redirection technique - it converts a long URL to a short link which redirects the user to the respective web page in an easy way.

You should use the URL Shortener which creates 301 redirects because other types of HTTP response codes (redirects) can be harmful to the website SEO.

So, if you have any lengthy URL that you would like to share on social media or include in your marketing collateral then you can use ETTVI’s free URL link shortener which will process your URL and convert to short link.

What are the Benefits of URL Shorteners?

URL shorteners come in handy when marketers are required to create brand-oriented short links.

A URL shortener helps to convert long and disordered URLs into easy-to-read and easy-to-share short links. Whereas a short link consists of a keyword-enriched alphanumeric code.

Have a look below to take account of the benefits of using a URL shortener.

By using a URL Shortener you can:

• Customize your links to target your company name or focus keywords

• Convert long URLs to short links

• Monitor link engagement

• Track URL views, clicks, and traffic sources

• Create short links to easily share on social media

Lastly, if you are wondering “are shortened URLs okay for SEO” then take into account that yes, short links are best to improve your user experience and boost your search engine rankings.

We recommend you use ETTVI’s URL Shortener to create short links with tracking facility.