Beginner’s Guide to Image Optimization
You must know that captivating images with high-quality resolution serves the
best to
spread brand awareness and promote services, products, and businesses on the
internet.
However, what you may not know or tend to neglect is that the images we display
in the
web content must be optimized. But why and how?
Read this guide to know why optimization is important for SEO and how you can do
it.
Image Optimization
For a novice, image optimization is all about enhancing the quality in terms of
appearance. However, for an SEO expert, image optimization refers to the method
which is
used to make an image seo-friendly by compressing its file size. Well, there’s a
lot
more to what we call the search-engine-optimization of images.
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Image SEO
There are certain rules and techniques used to optimize the images from the SEO
perspective. The factors that involve image optimization include:
The web content images must be original or at least plagiarism-free. You can
change the
color, size, orientation or background of the image to keep it unique.
The target keyword should be used as the name of the image file so that the
search engine
can easily identify it. Always use hyphens for spacing e.g. image-optimizer.
Keep in mind that choosing the right format is an important part of image SEO.
The image
formats which search engines support include JPG, JPEG, PNG, and WebP. Go for
the WebP
format for high-quality results with a smaller file size.
The image file size must be compressed (small) so that it doesn’t affect the
website
speed. For instance, a featured image should measure 550 x 370 pixels. Moreover,
if
required then the image can either the cropped or enlarged as well.
The target keywords must be added as the Alt Text in the image. This helps the
search
engine to know what this image is about. Moreover, in case, the image doesn’t
load then
the users can read the alt text to understand its intent.
The important information about the image should be highlighted in the form of
the
caption. This serves the best to engage the readers and provide the useful
information
in a concise way.
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Optimize Images to Avoid Copyright Infringement
Uniqueness and Originality matters the most when uploading an image on the web
because
the search engine has restricted the use of plagiarized or duplicate content. In
case,
you can not afford to use new pictures to showcase your products, services or
any other
type of web content then you can simply collect relevant images from different
web
resources and optimize them. In other words, all the web content images must be
optimized to avoid copyright infringement.
You can use any of the following ways to make the images unique:
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Optimize Images to Increase Site Speed
Never take your users for granted if you want to rank higher on SERPs. Confused?
Okay,
let us make it simple. You must know that site speed is one of the crucial
aspects of
user experience. However, the high-resolution images having large file sizes
tend to
slow a website’s loading speed.
In order to make sure that a website loads faster, you must optimize the images.
But how?
It's simple! You are required to compress the image file size so that when you
upload it
to be displayed on your website, it doesn’t affect the site speed.
Never forget to reduce the image file size before uploading it on a website!
PRO Tip: Use ETTVI’s Image Optimizer to make the web content images unique
and
compressed without losing quality.
