How to Get Google Reviews: 5 Tips + Examples

Your business needs to stand out in today’s market. But there’s so much competition out there. How do you cut through the noise? Google Reviews for Business can help, but what if your reviews just aren’t adding up?

Without strong online reviews, you’re missing out on trust and visibility. In fact, 87% of consumers read reviews online before making a purchase. If you don’t have Google Reviews piling up, your business is invisible to the customers you want to attract.

The good news: It doesn’t need to be like this. In this blog, we will show you how to get Google reviews and add some useful Google reviews tips that will enhance your reputation. Not only will these strategies help you gain more customers, but they will also positively affect your local listings. 

Let’s dive in!

Why Google Reviews Matter

Google Reviews are not just about ratings—they play a huge role in your business’s success. Let’s take a closer look at why Google Reviews for Business are so important.

Builds Trust & Credibility

A recent stat shows that 79% of people trust online reviews as much as personal recommendations. That’s huge! Reviews are a great way to build authenticity for your business. They make your business feel real, relatable, and trustworthy.

When potential customers see others recommending your services, it’s easier for them to trust you and take the next step. Whether positive or constructive, customer reviews on Google show that you care about feedback and continually improve.

Improves Local SEO

Did you know that 83% of consumers use Google to check online reviews about local businesses? That’s because Google rewards businesses with fresh and positive feedback. 

So, if you want your business to show up when someone searches for a local service, having a solid collection of reviews is key. The more reviews you get, the higher your chances of ranking in Google’s local search.

Further Read: 10 Local SEO Strategies that will Boost Local Ranking

Drives More Sales

Positive reviews aren’t just about reputation—they can directly boost sales. 91% of consumers are more likely to purchase from a business that has good reviews. A glowing review or two could be all it takes to turn a potential customer into a paying one. 

The trust built through reviews leads to higher conversion rates. So, getting more Google Reviews could be the game-changer for increasing your sales.

5 Tips to Get More Google Reviews

In short, the more Google Reviews you have, the easier it is to boost your online presence and attract new customers. But how do you go about getting those reviews? Here are 5 actionable tips, with a real example for each of them to remember how businesses apply these approaches efficiently. Let’s dive in!

Tip 1: Optimize Your Google Business Profile

The first thing you need to do is check your Google Business Profile. Business information is the backbone of your online presence. You leave potential customers behind if your profile is not complete.

Start by checking that your business details—like your business name, address, hours of operation, and phone number—are accurate. It might seem like a small thing, but Google Reviews for Business won’t do much good if customers can’t even find your shop or reach out to you.

Adding high-quality images can also make a huge difference. A photo of your products, store, or team helps customers feel more connected to your business. It builds trust and makes your profile look more professional. The more appealing your profile, the more likely people are to leave a review after their visit.

Example: A local café optimized their Google Business Profile by adding photos of their food, drinks, and cozy ambiance. As a result, they saw a 30% increase in foot traffic. Customers were more attracted to the business, and many of them left positive Google Reviews that helped them stand out in local searches.

Further Read: How to Add Your Business to Google? 

Tip 2: Make it Easy for Customers to Leave a Review

Sometimes, customers want to leave a review but just don’t know how or where to go. Making it easy for them to leave a review is one of the most effective ways to increase the number of Google Reviews for your business.

One simple but powerful trick is to send follow-up emails after a purchase or visit. Include a direct link to your Google review page in the email so customers can leave feedback with just a click. Alternatively, you can place QR codes on receipts or in-store signage that lead directly to the review page. The easier you make it, the more likely they’ll take action.

Example: A yoga studio sent a post-class email with a link to their Google Reviews page. They made it simple for customers to leave feedback after every class, and this resulted in a 50% increase in reviews. The easier the process, the more reviews they got!

Tip 3: Respond to Every Review (Positive or Negative)

This tip is about building relationships with your customers. Responding to Google Reviews shows that you care about feedback. It’s not enough to simply ask for reviews—you need to acknowledge and engage with them.

Take the time to thank customers for their positive reviews. A little appreciation goes a long way. For negative reviews, always address the concern professionally and politely. Apologize for any issues and offer a solution. When customers see that you value feedback and are proactive in improving, it builds trust and loyalty.

Example: An online boutique made sure to reply to every review they received, whether it was glowing or critical. Their friendly and professional responses helped them keep their star rating consistent, and they built a loyal customer base. Customers felt heard and appreciated, which led to more repeat business.

Tip 4: Design Physical Review Cards

Sometimes, the best way to get a review is through a simple, tangible reminder. Designing physical review cards is a great way to encourage customers to leave feedback. Keep the message short and friendly, and include a QR code that links directly to your Google review page.

These cards can be handed out at checkout, after service, or even included in product packaging. By providing a quick and easy way for customers to leave feedback, you’re increasing your chances of getting more Google Reviews.

Example: A local mechanic handed out review cards after every service. Each card had a short, friendly message and a QR code linking directly to their Google Reviews page. This simple strategy led to a steady stream of reviews, and it made customers feel more connected to the business.

Tip 5: Embed Google Reviews on Your Website

One of the best ways to use your Google Reviews to attract new customers is by featuring them on your website. Displaying positive reviews on your homepage or product pages can help build trust with potential customers who are browsing your site.

When someone visits your website, they’re likely looking for social proof. Having Google Reviews on display shows that others trust your business. It also provides valuable insights into what your current customers think, which can influence new visitors to take action.

Example: A dentist’s office featured a selection of positive Google Reviews on their homepage. This small change resulted in a 20% increase in new patient sign-ups. Potential patients were more likely to trust the practice after seeing positive reviews right on the homepage.

How to Ask for Reviews?

Asking for reviews doesn’t have to be hard. Here are a few simple examples to get you started:

• Example 1: “We’d love to hear about your experience! If you’re happy with our service, please leave a review on Google. Your feedback helps us improve and lets others know about our work!”
   
• Example 2: “Thank you for choosing us! We’d really appreciate it if you could take a minute to share your thoughts in a Google review. Your support means a lot!”

These friendly, personalized requests encourage customers to share their positive experiences without feeling pressured.

Final Thoughts

It does not have to be complicated to get more Google Reviews. Start increasing your reviews instantly with these five actionable tips. Especially when you’re optimizing your Google Business Profile, allowing customers to leave reviews with ease, or responding to every review (good or bad), you’re moving ever closer to improving your online reputation.

And as you put these tips into practice, keep this in mind: consistency is key. Request reviews often and reply to them meaningfully. That helps you to build trust, local SEO, and eventually lead to more and more sales. Ready to get started? So go ahead, implement these strategies today, and see your Google Reviews grow!