How to Find the Right Amazon Keywords To Get More Sales

So you’ve got a product on Amazon. Maybe it’s a yoga mat, a dog bed, or some awesome Bluetooth earbuds.

But no one’s buying. Why?

Because they probably can’t even find your product.

That’s where Amazon keywords come in.

They’re the words people type into the search bar when they’re looking to buy something. And if your listing doesn’t include those words, your product won’t show up. Simple as that.

In this guide, I’ll walk you through how to find those magic keywords—and where to put them—so more people actually see (and buy) what you’re selling.

How Amazon’s Search Works

Amazon isn’t just a store. It’s a search engine—kind of like Google but for shopping.

When someone types something into that search bar, Amazon’s algorithm decides what to show them. It looks at things like:

The keywords in your product title and description

How well your product sells

Whether people leave good reviews

How often shoppers click on your product and buy it

So yeah, keywords matter. A lot. But so do performance and reviews. Get all three working together and you’ve got a winning listing.

What Are Amazon Keywords, Really?

There are two kinds:

Frontend keywords – These show up on your product page (like in your title and bullet points). Shoppers see them.

Backend keywords – These are hidden in your seller dashboard. Amazon’s algorithm reads them, but customers don’t.

Both help Amazon figure out what your product is and when to show it. If you’re not using them right, your listing is basically invisible.

How Do You Find the Right Keywords?

Here are four super practical ways sellers (like you) use to find the right keywords that real shoppers are typing every day.

1. Use a Keyword Tool Built for Amazon

Let’s start with the easiest route: data.

There are tools—like Google Keyword Planner—where you can type in your product name (say, “camping chair”) and see a whole list of related search terms, along with:

How often people search them

How many clicks they get

Which ones lead to actual purchases

For example, if you type in “camping chair,” the tool might show you terms like:

• camping chair with cup holder
• folding camping chair heavy duty
• lightweight camping chair for hiking
• Boom—real keywords you can use in your listing.

2. Let Amazon Help You (No Tools Needed)

This one’s free and simple.

Go to Amazon and type your product’s name into the search bar. Don’t hit enter. Just watch what pops up.

Those little suggestions? That’s what people are actually searching for.

Let’s say you sell skincare. Type “face serum” and you might see:

• face serum with vitamin C
• face serum for glowing skin
• face serum for acne scars

Write those down. They’re gold.

Pro tip: Try different variations like “face serum a…” or “face serum for…” to get even more keyword ideas.

3. Google It (Yes, Really)

Even though this is about Amazon, Google can still help.

Start by typing your product into Google and looking at what it suggests. Those are also real searches.

Then, click on one of the top results (especially if it’s an Amazon product page). Copy that link and pop it into any famous organic search tool.

It’ll show you all the keywords that page ranks for on Google. Some of those might work well in your Amazon listing too.

4. Look at What Your Competitors Are Doing

You can learn a lot from the best-sellers in your niche.

Use a product research tool and search for your main keyword. Then:

Check out the top products

See what keywords they use in their titles and bullets

Look at their sales history and Best Seller Rank

If a product is crushing it on Amazon, there’s a good chance its keywords are part of the reason why. Borrow the ones that make sense for your own product.

Where to Put Your Keywords (Without Looking Spammy)

Okay, now you’ve got a solid list. But where do you put them?

Here’s the breakdown:

• Title

Your main keyword should go here. Keep it readable. Think clear, not cluttered.

Good example:

“Noise Cancelling Headphones – Bluetooth, Over-Ear, 30H Battery – Black”

Bad example?

“Bluetooth Noise Cancelling Over Ear Best Headphones Wireless Wired Foldable AUX Portable Music Calls” (don’t do this.)

• Bullet Points

Use a few secondary keywords here while highlighting the product’s features.

Soft, breathable material – perfect for summer

Built-in cup holder and phone pocket

Easy to fold and store

Natural is key. You’re writing for humans, not just the algorithm.

• Description

This is your space to tell your story and get in a couple more keywords.

Keep it helpful. Use simple language. Talk about how the product solves problems or improves life.

• Backend Search Terms

These are the hidden keywords in your Seller Central dashboard.

A few rules here:

Don’t repeat what’s already in your title

Skip stop words (like “and” or “with”)

Include spelling variations (like “gray” and “grey”)

No commas—just spaces between words

These help boost your visibility without making your listing look cluttered.

Final Thoughts (Real Talk)

If you’re serious about selling on Amazon, you can’t ignore keyword research.

Here’s what to remember:

Use tools to find what your customers are actually searching for

Steal keyword ideas straight from Amazon’s search bar

Study your competitors to see what works

Place your keywords where they matter: title, bullets, description, and backend

It’s not about stuffing your listing full of keywords. It’s about using the right ones in the right places so people can find you—and trust you enough to buy.

You’ve got this.

Need help finding those keywords?

Start with a tool that gives you real Amazon data. It makes the process 10x faster—and a lot less frustrating.