25 Off-Page Strategies to Increase Traffic

Have you ever felt like you’re wasting your time on your website/Blog? You pour your heart and soul into your blog or website, but the traffic just isn’t there. Trust me, you’re not alone. Many of us have been in that frustrating place where great content seems to go unnoticed.

But here’s the good news: you can change that! One of the most effective ways to boost your site’s visibility is through off-page strategies. These are tactics that happen outside of your website, but they play a crucial role in how people discover your content.

In this post, we’ll explore 25 off-page strategies that can help you increase traffic and engage with a broader audience. Here’s a sneak peek at what you can expect:

In this article, we are about to disclose Off-Page SEO strategies you can take advantage of in your business:

1.) SEO and Social Media Conjunction

The Google search bots crawl regular web pages differently than social media pages. A social media page with more engagement does much better. Getting more shares means more people are enjoying our content. Most people focus on multi-channel marketing strategy. We post links to relevant news stories to share our own once per week. It's much easier to focus on a promotion run through Facebook, but these days, marketers are running the same campaign across email, PPC, social media, and mobile. There is a need for A/B testing for campaign efficiency and quick decisions based on campaign analytics. To advance schedule posts, We can rely on Hootsuite, Sprout Social, and Buffer. Search engines such as Google consider social signals an important metric for web page rankings. This is among the basic Off-Page SEO Strategies that every SEO expert uses.

2.) Podcasts

The podcast is a great way to market your business. Most of businesses are not using this strategy to market so, there is less competition in ranking podcast as compared to blogging. There are 850,000 podcasts available now, which means they are becoming popular. Podcasting help you to reach new audience and you can rank on the podcasts by using the right keywords. 

3.) Mobile Application Streaming

Mobile-friendly sites and Mobile Apps are valuable tools that fulfill different objectives. Mobile sites are intended to bring in fresh prospects. They are about retention and rewarding patrons with a stream of content to maintain loyalty. Around 70% of online Traffic includes mobile users. According to the survey, an individual spends 65% of the time on media via his mobile phone and 85% on smartphones with apps. Google's App Streaming service can demonstrate relevant content from apps without downloading. 50% of small businesses plan to introduce a mobile application to increase traffic this year.

4.) Social Community Group

Engagement with our online community is a very important aspect of content sharing. We should value our followers to win their loyalty and encourage them to share our content. We must acknowledge the importance of no-follow links as they increase the website's credibility. Social media mentions are gaining ground as ranking factors, and proper configuration of social media profiles can boost SEO. We should have existence on social networking sites such as Facebook, LinkedIn, Instagram, Snapchat, Twitter, etc., to form a community group. This way, we can extend our network online, share things, and make people aware of our purpose.

5.) Blog Comments

Blogging is a great way to post our content over the internet. We should be precise in delivering the message to users in our blog, promote it in directories, and search engines. Another tactic of promoting our blog is posting comments in other service-related blogs that allow links in the comments section that search engines can crawl which Do Follow blogs. We can also request guest bloggers by sending them an invitation to write unique content. This strategy will help us gain credit from a google point of view.

6.) Forum Posting

We can create a platform, start a discussion, or share topics in our friend circle. In addition, we can post or reply to a thread in other pre-existing forums that offer links in our signature, which google and other search engines can crawl.

7.) Social Bookmarking 

Social Bookmarking is yet another great technique for website promotion. Bookmarking on several platforms like Digg, Delicious, and StumbleUpon Propeller is also an effective approach for promoting the website. However, many of us do not know its use, spamming social bookmarking sites. We must be very careful while doing this and properly handle the tags, which are essential to broadcast our news on a wide area network. This may increase our website traffic based on how effectively we have participated.

8.) Social Media Sharing 

Social media Engagement is a need of the modern-day, a great tool to promote our website or blog amongst people. Social media presence helps grow our business and earn more backlinks. The high-traffic networking sites include Twitter, Facebook, LinkedIn, Pinterest, etc where we can set contest campaigns. 

9.) Exchange of Links

Thematic Link Exchange refers to the exchange of links with related community websites, which increases our link popularity. This can be a key factor in Google's Page Rank algorithm. We need to avoid Black Hats while doing exchanges.

10.) Link Baiting

Placing the link as a reference of websites from where we have picked up the data or published news in our blog or website makes our content trustworthy, bringing more traffic to our website.

11.) Cross-Linking

We should link our internal pages through targeted keywords as anchor text. These have more weight from a search engine point of view. This increases our link popularity.

12.) Image Submissions

Publishing our website product images and making them public is a great strategy these days. Once it is done, we must ask you follows to comment on it, which will drive more traffic. We can also utilize Flickr, Picasa, Photo Bucket, Picli, Tumblr, and Instagram. This photo-sharing website can bring the audience at a rapid pace.

13.) Video Promotions

Sharing our product videos, expert opinions, and reviews and making them public on YouTube, Metacafe, Dailymotion, Vimeo, Vine, and Hulu, is a great way to wind Traffic.

14.) Local Listings and Yellow Pages

Search engines view Local websites more often. Therefore, we should make our website local, which will help approach the targeted audience. We can submit our website to Google Local, Maps, Yahoo Local, Yellow Pages, Superpages, Hotfrog, etc. This is yet another important Off-Page SEO Strategy. 

15.) Press Releases

We should go for PR submission while we are promoting our business or acting as a service provider. We can use popular PR websites like 1888pressrelease, Open PR, PR Leap, etc. This will help us to publish our site on Google News.

16.) Classified Submission

We can submit classifieds to advertise our products. Various classified sites can help us gain Traffic, such as Craigslist, Kugli, MySpace, image space, Vivastreet, etc.

17.) Business Listing

Reputed business directories are full of a local and global audiences. These business listings and classified sites can help us to grow our Traffic. Some popular business listing sites include bing, Justdial, Yelp.com, Sulekha, etc. Therefore, we should do business listings to expand our reach

18.) Q & A

Participation in Questions and Answers is a great strategy. We can ask relevant questions and place a link to our website in the source section. It will increase our link popularity amongst the audience.

19.) Document Sharing

We can share business documents, information brochures, and slides in Google docs, SlideShare, etc. This helps us to brand our website. Were your through with this as one of the SEO off-page activities?

20.) CSS, W3C, & RSS Directories Submission 

Web design sites can submit their website to CSS and W3C directories, which may drive traffic toward their website. They can also submit their website to RSS feed directories, which will help them attain more Traffic.

21.) Widget or Gadget Development

We should develop some interactive widgets or gadgets like an online poll or game widgets for our website and publish them on other popular social networking sites like Facebook. Asking friends to use our widget will help us increase our branding and website visits.

22.) PPC Ad Campaign 

Running Ad Campaigns is one of the important Off-Page SEO techniques. There are some characteristics similar in all the PPC Ad Campaigns: comprehensive keyword research, management and maintenance, and organized structure. In order to improve the performance of our website and minimize the expenditure our focus should be on website account structure. 

23.) Localizing Pricing and other Information

The catalogue items of business websites should be defined and administered and specify a currency and value for the item.

24.) Guest Posting

Guest posts are another way to attract people to your business or website. This is more effective then building links. When you write a guest post on a well reputed site you get great recognition. This way you get backlinks to the author's bio or directly in the article. It is great way to put your website in front of your targeted audience and convert them into potential customers. 

25.) Compiling reviews from Multiple Sources

There are multiple ways to compile reviews from multiple sources. The best way is to plug your site URL into Open Site Explorer. This tool provides plenty of utility for no charge. It shows all inbound links. We can scan our highest authority inbound links for an opportunity to get other similar links.

Benefits of Off-Page SEO Strategies

An increase in Rankings

The website will rank higher in the SERPs. This will also mean more visitors to our website.

An Increase in Page Rank 

Page Rank is a number between 0 and 10. It indicates the importance of a website in the eyes of Google. A higher ranking also means greater exposure. It is a never-ending sequence of events where one thing leads to another, then another, etc.

Thus, it is imperative to keep a check on those described above in 25 Off-Page SEO Strategies to boost the page rankings in SERP Ranking. 

Conclusion

The article outlines various Off-Page SEO strategies that businesses can implement to enhance their online presence and improve search engine rankings. By leveraging techniques such as social media engagement, podcasting, and guest posting, companies can effectively increase their visibility and attract more traffic to their websites.