How to Improve the DA and PA of a Website

Domain authority is the numbers that represent your website's authority. Grater domain authority means high ranking in search engines. If you are working on the SEO of your website

Author: Zartasha Shahbaz

Published On: 06-08-2022

Seo Off-Page SEO   How to Improve the DA and PA of a Website


If you are working on the SEO of your website, you should know that domain authority is one of the crucial components of your SEO strategy. Domain authority is a ranking factor to predict the authority and ranking of your website. You can check domain authority and page authority with the DA PA Checker tool. The greater the Domain authority means higher the chances of ranking in search engines and ultimately getting more traffic. 

If you are a business owner or digital marketing expert, you should know how to improve your DA and PA. It is not enough to have high-quality content on your site. It would help if you also ranked it high in search engines. That's where search engines come into play: they help increase the visibility of your website by indexing it in search results and encouraging users to click through from there. Here are some tips for improving both aspects of your website's performance:

Moz first developed the Domain Authority metric. But many other companies have also created identical metrics to rank domains depending on several factors, giving them ratings from 0 to 100. 

Here in this article, we will see how we can improve the DA and PA of a website.

What is the Domain Authority DA of a Website?

Moz's Domain Authority (DA) score indicates which websites are likely to rank well in search engine results pages (SERPs). The Domain Authority score ranges from one to 100, with higher scores corresponding to higher rankings. It is calculated by taking the number of backlinks pointing to your site, adding up all the links you have on different pages throughout your site, and then dividing that number by the total number of pages on your site.

Domain authority is an excellent way to see how well-connected your site is to other sites.

What is the Page Authority of a Website?

According to Moz, Page Authority (PA) measures a page's ranking on search engine result pages (SERP). The Page Authority score ranges from one to 100, with higher scores corresponding to higher ranking potential.  

The Importance of DA and PA

DA and PA are essential because they are good indicators of user engagement.

A high DA means that you have a lot of people visiting your website, which means more people will be able to see it in search results and social media feeds. This can be good for SEO because it will help you get more traffic from Google, but it helps with conversions, too. If someone lands on your site but leaves before completing their purchase, then there's no sale! A low DA suggests that fewer people are coming to the page or not staying long enough to see anything (which could mean they didn't find what they were looking for).

Domain Authority Vs. Page Authority


The DA and PA metrics are nearly identical. It is important to note that DA scores predict how a domain as a whole will rank in the SERPs, whereas PA scores predict how particular web pages will rank. Furthermore, Domain Authority emphasizes on-page SEO more than Page Authority, which doesn't take into account aspects of on-page SEO, such as keyword research and content optimization.

Both of these rankings can provide a great deal of useful information about the SEO of both your domain and page.

How to check for DA and PA?

You can use a few free tools to check for DA and PA.


This is a great tool that measures your website's domain authority and its popularity (Page Authority). You enter your URL here, showing you how many links point back to your site and how many people have clicked through from other pages that link back to yours. If there's any content on your site with low DA or PA scores, this can be an indication that it needs more work before being promoted effectively across social media channels.

How to check DA & PA using ETTVI's DA PA Checker Tool

Once you learn how Domain Authority works, you'll want to check your score. You can use ETTVI's DA PA checker tool to check your domain score. This tool will help you find your website's domain authority and improve your search engine rankings accordingly. Many other tools are available online to check your site's Domain Authority. You can use Moz Link Explorer, MozBar, and the SERP Analysis section of Keyword Explorer. At Ahrefs, they have a website authority metric called Domain Rating.

It is based on a scale of zero to one hundred. Domain Ratings (DR) indicate how strong and authoritative a website is.

A website's Domain Rating (DR) is determined by the number and quality of external backlinks.

  • In simple terms, we calculate this metric as follows:

  • Take a look at how many unique domains link to your target site;

  • Check the "authority" of the linking domains;

  • Analyze the number of unique domains linking to each of those sites;

  • Calculate "raw" DR scores with some math and coding magic;

  • On a scale of 100, plot these scores

In addition to link spam, traffic, and domain age, Domain Rating does not consider any other variables.


ETTVI's DA PA checker helps you determine whether your SEO strategies are working or not. The ETTVI Domain Authority checker can be used as follows. 

  • Go to the ETTVI website

  • Find ETTVI'S DA PA Checker in the off-page SEO tab

  • Enter the URL of your website

  • Click on the Check button to get results

Why are we interested in building DA and PA?

Here are some of the reasons to build your DA and PA of your website. 

  • To improve search engine rankings. Google's algorithm is based on the number of links pointing to your site. But it also considers many other factors, like the quality and relevance of your site's content.

  • To improve conversion rates. If a visitor clicks through from one page of your website to another without leaving, that means he wants more information about it. If this happens over time, then Google will start ranking those pages higher than others because users tend not only to want more information about something when they see it; some people may even buy products directly from these sites! It helps advertisers increase profit margins by getting consumers closer than ever before. 

What factors affect DA and PA?

  • The number of backlinks

  • The quality of backlinks

  • The strength of backlinks

  • Type of links (e.g., organic vs. paid, internal vs. external)

  • Age of the link (in days)

  • Location on the page where you found it

How do we improve DA and PA?

Here are some steps to improve the DA & PA of your website.

Improving your Site Structure

Site structure is the order of your page elements and how they relate. Having a clear, visible hierarchy is essential so users can easily navigate your site.

Here are some tips for improving your site structure:

  • Remove any unnecessary navigation or sidebars on pages with fewer than three links (or less), as these will slow down load times significantly.

  • Use subheadings in your main content sections instead of bullets because this helps make it easier for users to find what they want on each page quickly; also, use subheadings within each area so that you cover all bases when it comes time. To create new content!

How to Optimize your Site Structure for SEO

Make sure your site structure is logical and easy to navigate. You want your website to be easily navigable by people and not just bots. If you have a long list of pages or categories, it cannot be evident to users who don't know where they're going in the first place. It's also essential that your site has enough descriptive text so search engines can understand what each page will provide them. What they can get when someone searches for something related to whatever topic you're talking about on your site (e.g., "how do I write an essay").

Make sure Google knows where exactly everything is located on the web page so it can crawl through all those documents properly. 

Optimizing your Site Hierarchy

  • Make sure your site's structure is clear and easy to navigate.

  • Make sure your site is easy to navigate by humans and bots.

  • Make sure your site is easy to navigate by people with disabilities (e.g., visual impairments).

Make Sure your Website is Crawlable by Google and other Search Engines

Crawlability is vital for many reasons. It's essential to ensure that your website is crawlable by Google, Yahoo, and other search engines before optimizing it. If you don't have a crawlable site, then there will be no way for Google or other search engines to rank your site higher on their results pages.

Crawlability also means that users can easily find what they're looking for on your website and stay on it once they've found what they wanted! A good user experience means removing distractions and focusing on the content at hand (which should always be valuable).

Make sure your website's architecture is easily navigable by people and bots.

Site architecture is the way your website is structured. It's often referred to as "the user experience," and it can significantly affect how users perceive your site and its content. Google has even created specific guidelines for what makes an effective site architecture:

  • The homepage should be focused on one thing (like helping users find the most relevant content), not multiple items at once.

  • Pages should load quickly and be easy to navigate so that users don't get lost trying to find their way around your site.

  • Titles for each page should explain what each page does without being too long or complicated—if possible, use a few words instead of paragraphs to break up text sections into distinct sections like this example from Moz: "We provide SEO services."

Improving the Technical Aspects of your Site 

Improving the technical aspects of your site (for example, increasing page speed) can help you improve your Domain Authority. The following tips will help guide you through this process:

  • Check your website's speed. You can check how fast your website loads using Google PageSpeed Insights or Pingdom Tools Free Monitoring Tools for Web Servers and Applications. If a page takes too long to load, it could be affecting conversions and user experience on the site overall, which means that more people are leaving with an unfriendly impression than staying on board with what they've seen so far!

  • Increase server resources if needed—this may include adding more RAM or upgrading hardware like hard drives, but keep in mind that not all resources are created equal because different types of content require different amounts of processing power depending on how much data needs processing.

Improving the Security of Your Site by Using HTTPS Encryption

When you use HTTPS encryption, your site's content will be secured with an added layer of security. It means that the data on your website is encrypted before it leaves your server and decrypted again once it arrives at the recipient's browser. The result is that neither you nor anyone else can access any information sent via HTTP requests because they're not secure enough.

While there are many benefits associated with using HTTPS encryption (including better search engine rankings), there are also some risks involved in this practice:

  • Your users may not like being forced onto an extra page when trying to visit a page that's only available over HTTPS;

  • You could face higher costs if Google decides not all pages should be served through HTTPS;

  • Some people might feel uncomfortable about having their personal information stored on a server without SSL protection—especially if they don't trust how secure that server is!

Having a Good Website Sets you Ahead of the Competition

A good website is the first step to becoming a successful company. A good website will help you attract more customers, retain your existing ones and get more search engine traffic.

A high domain authority website is more likely to rank higher on Google's search results.

Domain authority is a score that Google uses to determine how much trust a website has.

Domain authority is the number of links pointing to your site divided by the total number of pages you have on your site. It means that if you have 100,000 total pages and 1,000 links pointing at them (1 link = 10 domain authority), your domain authority will be 10/100 thousand = 0.1%.

A high domain authority website is more likely to rank higher on Google's search results than one with lower DA/PA ratios. Because it'll be easier for users who click on those links from other sites or social media posts to find out more about what they're looking for, as well as having less competition in terms of seeing what other options exist within similar topics/industries.

Why does Domain Authority Matter?

Your SEO campaign will be supported and improved by the Domain Authority score. Once you know your domain authority score, you can earn better from your SEO strategy. There is no direct correlation between the domain scores and rankings in the search results. If your domain authority exceeds that of your competitors, you are more likely to rank higher and get more traffic leads and sales. 

Knowing how you rank against your competition allows you to tweak your strategy. It is more valuable to receive backlinks from high authority sites than from sites with low authority, so knowing your authority and the authority of others in your industry will help you decide which sites to target for backlinks.


To wrap it up I would suggest don't be so obsessed with the domain authority score. It is just a number that shows your domain strength in comparison to other websites. A low domain authority score does not mean that your website can not perform well in search engines. You can easily improve the DA and PA of your website by following the above-mentioned steps and can rank your website and page in search engines. You can use ETTVI’s DA PA checker which is totally free and can provide a complete analysis of the ranking strength of your website. This tool basically indicates how well your website is ranking in search engines.